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06891_Field_TCUM T456.txt
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1996-04-10
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936b
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16 lines
“pseudoevent,” a label applied to the new media, in general,
because of their power to give new patterns to our lives by
acceleration of older patterns. It is necessary to reflect that
this same insidious power was once felt in the old media,
including languages. All media exist to invest our lives with
artificial perception and arbitrary values.
All meaning alters with acceleration, because all patterns
of personal and political interdependence change with any
acceleration of information. Some feel keenly that speed-up has
impoverished the world they knew by changing its forms of
human interassociation. There is nothing new or strange in a
parochial preference for those pseudoevents that happened to
enter into the composition of society just before the electric
revolution of this century. The student of media soon comes to
expect the new media of any period whatever to be classed as